Instagrandmaw is a hip-hop and pop culture themed greeting card company created by native New York illustrator, Michelle Alfonso.

Instagrandmaw was created on Valentine’s Day 2013, when Michelle’s love for creating personalized gifts and hip-hop merged into one. What started as a hobby soon became known as “The Hip-Hop Hallmark”. Instagrandmaw has sold worldwide and has been featured in Complex Magazine, MTV, E! Online, Buzzfeed and more.

Some of Michelle’s favorite things aside from hip-hop and pop culture include New York street culture, the internet, neons, cats, sour candy, the 90’s, and handwritten notes.